About Us
Collaboration is at the Heart of Everything We Do.
For Love of Team was born from the idea that no one can do it all. No matter how big or small your team may be, the role of each team member is significant. When you unlock the power of collaboration and put your people first, you can grow your organization, your results, and your impact.
Today, our work is focused primarily on supporting United Ways. We created COMPASS™ to support organizational leaders with aligning their people, their processes, and their platforms.
Our number one goal is to help optimize how the technology being used supports the overall mission. We believe there is a better way to get the most from your technology investments - and we are passionate about showing you how to do this.
What we stand for.
Our Core Values: The Pillars of Our Excellence
Our Mission:
At For Love of Team, our mission is to help United Ways and other nonprofit organizations build teams they love by leveraging your wisdom within.
Our Values:
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Gratitude: we notice and express appreciation
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Generosity: we bless others in unexpected ways
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Resourcefulness: we always seek imaginative ways to help
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Grace: we assume the best and forgive the worst
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Insight: we share our collective observations and experience
Our Beliefs:
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Many Voices/One Mission: we have different perspectives, yet share one purpose
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Wisdom is Within: expertise we need already exists within the team, we must seek it
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Follow the Facts: shared insights from observable data gets us the best decisions
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Stronger Together: multiplying innovation via collaboration and community
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People over Platform: unique perspectives blended with shared processes best leverage technology
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Winston Faircloth, Founder & CEO
Winston founded For Love of Team in 2016 following a rich career serving in the non-profit sector. He served in various United Way executive roles in Louisville, Newport News, and Lexington, as a national thought -leader in United Way collaborations. Since 2000, Winston has been at the forefront of United Way technology, first as the founding CEO of UPIC Solutions and later as an officer at an international CSR platform serving Fortune 100 companies. His experience spans multiple United Ways and has served in dozens of United Way strategic planning, technology alignment, interim executive roles.
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Who is Winston Faircloth?
Winston Faircloth is the founder of For Love of Team™, a leadership consultancy and podcast helping mission-driven organizations build teams they love. A lifelong nonprofit and technology leader, Winston combines decades of experience in executive leadership, tech strategy, and team culture transformation.
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What inspired Winston to start For Love of Team™?
After two decades in nonprofit technology — including as founding CEO of UPIC Solutions — Winston realized that while his organization served clients well, the internal culture had suffered. That wake-up call led him to shift his focus from product and client obsession to team love and leadership renewal. For Love of Team™ is his redemption story — a movement built around putting people over platform.
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What is Winston’s leadership philosophy?
Winston believes the best organizations start with a compelling Why, define clear success, and then empower their teams to own the How. His framework — People > Process > Platform — guides leaders to align mission, culture, and technology while fostering what he calls “Teamwork Automated™.”
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What kinds of organizations does Winston work with?
Winston’s sweet spot is the United Way network and other purpose-driven nonprofits navigating digital transformation. Through his COMPASS™ Playbook framework, he helps leaders align technology, team structure, and culture to achieve lasting change. His clients have included United Ways across the U.S., from Florida to Oklahoma to Tennessee.
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What is the For Love of Team™ podcast about?
The podcast explores real-world leadership and teamwork lessons — each episode offering a short, actionable insight. Season 3 doubles as Winston’s writing lab for his upcoming book Team Love: 28 Ways to Demonstrate Caring at Work, inviting listeners to help shape its ideas.
Having a strong understanding of your existing processes and your future needs equips your team to be expert evaluators of potential technology services and shortens the overall evaluation and eventual implementation process.
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What are Winston’s key ideas or practices?
He champions practical, people-first habits such as:
• Declaring “meeting bankruptcy” to reclaim focus time
• Simplifying communication channels
• Protecting deep work and creative energy
• Building team trust through strengths and clarityThese are small shifts that create big cultural impact.